How Can Businesses Take Advantage of the Gig Economy

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As a business owner, you’re probably already familiar with the gig economy. There’s no doubt that this workforce environment and employment system is rising in popularity. But more than just a buzzword and a trend, the gig economy now seems to be a common and effective strategy that works brilliantly for businesses or clients and their gig workers.

Gigs are definitely expanding! More companies now hire gig workers for all types of jobs. If you haven’t recognized this system yet, then perhaps it’s time you consider it. Here are ways your business can take advantage of the gig economy:

Reduce Costs

It is a top goal for businesses to minimize costs and maximize gains. With the gig economy, you can achieve that. A report released by outsourcing and consulting group, Kelly OCG, revealed that 43% of companies that hire gig workers cut labor costs by 20% and gain 72% competitive advantage.

If you think you cannot afford a full-time employee’s high salary, it would be a smart decision to just hire an independent or temporary worker for a specialized job without hurting your budget. By employing gig workers, you are also not required to spend money on insurance, taxes, training, office space rent, and other benefits, such as paid vacation leaves. Therefore, you can save on labor and overhead costs.

Have Flexible Work Options

The gig economy promotes flexible work hours and location. This means individuals can work remotely and around their lifestyles. According to the State of Remote Work report for 2018, 90% of remote workers would prefer to keep this work style and set up for the rest of their careers. With today’s businesses becoming more open to flexible working patterns, gig and remote workers now have a greater chance of landing more jobs.

You can hire a virtual assistant as a temporary worker to do administrative and email management tasks for you while you go on a month-long business trip overseas. As long as there’s an internet connection, you can communicate via email, instant messaging, and other apps and work on the tasks or projects together. This shows that because of flexibility, the gig economy is a win-win situation for your business and your gig worker.

Meet Seasonal Demands

Most businesses experience seasonal fluctuations. During peak seasons, you might need extra people to help with your operations, and this is where you’ll benefit from the gig economy. Based on an Ernst & Young survey, 42% of employers surveyed agree that gig workers help them meet seasonal work demands.

A lot of gig workers work to earn extra income. Should you decide to get seasonal help, it won’t be that difficult for you to find one. For a fair rate, gig workers can help you during the busy seasons and help your business grow.

Hire Top Talents

The gig economy consists of a pool of talented and skillful workers. Your chances of finding the right expert to work on your special project are great. Whether you need a software developer, an accountant, a copywriter, a real estate professional, and others, there’s a gig worker that can complete your projects or tasks.

Even business executives can now be considered part of the gig economy not as business leaders but as contract workers. In fact, according to a white collar gig economy research, 63% of full-time executives are open to working as an independent contractor. These facts and insights mean that with the gig economy, businesses can hire the best of the best.

The growth of the gig economy shows no signs of stopping. Embrace its benefits and capitalize on this workforce system to stay competitive in the marketplace and have a thriving business.

Are you planning to hire gig workers? Our virtual assistants can be a great addition to your team. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.




  1. Infographic: Gig Economy - Pepper Virtual Assistants - […] summarizing our two latest blogs. This week, we introduced the gig economy. What is gig economy and how can…

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