Video Marketing Basics: A Look into YouTube and Vimeo
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
How SEO Can Boost Your Content Marketing Strategy
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
Things Marketers Should Avoid When Using SEO
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
How to Maximize the Use of SEO
Search engine optimization has become one of the most fundamental parts of running a business. In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...
The Basics of SEO
Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It's a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90% of...
How to Instill Productivity in the Workplace
Instilling a culture of productivity is a challenge many businesses continue to face. Research revealed that employees who are highly engaged are 50% more likely to exceed company expectations than the least-engaged. These companies have been found to outperform their...
Office Productivity Killers and How to Overcome Them
There are good days and bad days in the office. The good days are when you’ve got everything going your way. It’s when you’re ticking off items left and right from your to-do list. But then there are days when you feel like you haven’t accomplished anything and...
Productivity Hacks That Can Boost Your Workday Efficiency
It’s another day at work and you need to finish a lot of things. Yet here you are, reading an article on productivity hacks. You want to do more but you don’t feel like doing more. Procrastination, as we already know, is an unhealthy habit not just for professionals...
How Delegating to Virtual Assistants Can Grow Your Business
Having your own business is a feat that very few people are able to accomplish. To say that it is fulfilling is an understatement. But just like in any business, things can get overwhelming as you oversee its daily operations and find ways to grow it. Most business...
10 Best Productivity Apps You Should Be Using Now
Smartphones and tablets have become an integral part of how we work, communicate, and collaborate. It has even simplified how we manage our lives. To make it in the competitive app market, developers are constantly creating unique and functional applications. Over...
Social Media Best Practices to Boost Customer Engagement
One of the greatest assets a brand can have is an engaged and loyal audience. Building solid relationships with your customers is paramount to the growth of your business. Social media allows you to directly connect with your target market and strengthen your...
Talk About Timing: The Best Times to Post on Social Media
Managing multiple social media accounts can be tricky. Aside from publishing content, you need to know the best time to post. Timing is everything if you want your content to be visible to your customers and prospects. It also plays a major role in optimizing your...
Simple Tips to Creating Engaging Social Media Content
Social media shifted how brands and consumers interact with each other. It has allowed companies to promote their business to broader audiences. However, having an online presence isn’t enough in today’s cut-throat industry. You also need to engage your customers by...
Social Media Updates You May Not Know About: Pinterest and LinkedIn
Social media is an incredibly powerful tool that small and big businesses can use to promote their brand. It allows you to reach a wide range of demographics and get your message across your target market. However, with constant change happening in these sites, it can...
Social Media Updates You May Not Know About: YouTube and Instagram
The Internet has drastically changed how we keep ourselves entertained. In fact, millions of people are on social media for hours every day. Whether it is reading stories or video streaming, there is a social media platform that meets every user’s need. An August 2016...
Social Media Updates You May Not Know About: Facebook and Twitter
Twin Design / Shutterstock.com Social media has proven to be one of the most powerful tools in modern marketing. It has evolved from being a medium to connect with others to a source of news and information. It even has the power to dictate what is news-worthy or not....
5 Common Content Marketing Pitfalls and How to Avoid Them
As content marketing continues to grow in popularity, businesses are scrambling to create high-quality content that aims to help boost brand loyalty, awareness, and attract new prospects. However, this relatively young yet integral marketing tool has several common...
5 Reasons Why You Should Have a Content Calendar
There are several key words when it comes to successful content marking. The most important of which is consistency. Unfortunately, many marketers still struggle with creating content regularly. Using a content calendar is an easy solution to getting back on track....
5 Ways to Create Compelling Content
Content marketing continues to be a growing marketing strategy as people demand and consume content faster than ever before. According to the Content Marketing Institute (CMI), 76% of business-to-customers brands use content marketing to connect with their customers....
Revisiting Content Marketing: Content is Still King
Content marketing has been in the industry for a long while now and each year more and more brands are devoting more resources to this platform. In a world where information can be easily accessed anytime, it’s important that the content you create is unique and...
Virtual Assistance Done Right: Pepper Customer Relationship Management
Growing your business means building connections not only with stockholders and suppliers but also with your most valuable asset—your customers. One of the strongest and most efficient approaches to creating and maintaining relationships with your target audience is...
Virtual Assistance Done Right: Pepper Customer Support
Business owners know that no matter how hard they try, there isn’t enough time to accomplish everything in a day. Between running a company, trying to stay afloat in a cut-throat industry, and growing your business, there’s only so much you can do. This is one of the...
Virtual Assistance Done Right: Pepper Admin and Back-Office Support
Have you ever found yourself buried under heaps of work that you feel like you won’t ever get anything done? Administrative work such as encoding, email sorting, researching, and the like can be a waste of time if it prevents you from doing what you’re supposed to do....
iPepper Virtual Network Partners with CyberInt to Tackle Cyber Security
(L-R) Miguel Ramos, chairman and CEO of IPV Network, the local partner of Cyberint in the Phiippines with Elad Ben-Meir, VP for Marketing and Stanley Phua, APAC regional sales director of Cyberint. Photo credit: AdoboTech iPepper Virtual Network (IPV) continues to...