5 Ways to Create Compelling Content
Content marketing continues to be a growing marketing strategy as people demand and consume content faster than ever before. According to the Content Marketing Institute (CMI), 76% of business-to-customers brands use content marketing to connect with their customers....
Revisiting Content Marketing: Content is Still King
Content marketing has been in the industry for a long while now and each year more and more brands are devoting more resources to this platform. In a world where information can be easily accessed anytime, it’s important that the content you create is unique and...
Virtual Assistance Done Right: Pepper Customer Relationship Management
Growing your business means building connections not only with stockholders and suppliers but also with your most valuable asset—your customers. One of the strongest and most efficient approaches to creating and maintaining relationships with your target audience is...
Virtual Assistance Done Right: Pepper Customer Support
Business owners know that no matter how hard they try, there isn’t enough time to accomplish everything in a day. Between running a company, trying to stay afloat in a cut-throat industry, and growing your business, there’s only so much you can do. This is one of the...
Virtual Assistance Done Right: Pepper Admin and Back-Office Support
Have you ever found yourself buried under heaps of work that you feel like you won’t ever get anything done? Administrative work such as encoding, email sorting, researching, and the like can be a waste of time if it prevents you from doing what you’re supposed to do....
iPepper Virtual Network Partners with CyberInt to Tackle Cyber Security
(L-R) Miguel Ramos, chairman and CEO of IPV Network, the local partner of Cyberint in the Phiippines with Elad Ben-Meir, VP for Marketing and Stanley Phua, APAC regional sales director of Cyberint. Photo credit: AdoboTech iPepper Virtual Network (IPV) continues to...
Mark Your 2016 Calendars with the Official Philippine Holidays
It’s out with the old and in with the new as we welcome the New Year with a bang! Hello, 2016! At Pepper, we’re excited to kick off the year with high spirits and full hearts. Before getting down to business, we’d like to give a special shout out to our clients for...
3 Important Retail Seasons That Can Boost Your Online Business
With Christmas only a few weeks away, most of your customers are already doing their holiday shopping and a lot of them begin during Thanksgiving season! Using SimilarWeb Pro we looked at the web traffic of online retailers in America, covering the said period last...
What Marketers Can Learn From The ALDUB Social Media Phenomenon
Nobody expected #AlDub to exceed the 21.4 million tweets from the MTV Video Music Awards despite Kanye West’s presidential bid and Miley Cyrus’ antics. Nobody expected #AlDub to come 2 million short of Superbowl’s 28.4 million tweets last February. The 26 million...
Maximizing the Value of Virtual Assistants: Tips from Sarah Wilson
We’re rounding up our five-part series on “Maximizing the Value of Virtual Assistants” with practical tips from blogger Sarah Wilson. Over the past four weeks, we have seen how virtual assistants can help online marketers and entrepreneurs. We have looked at...
Maximizing the Value of Virtual Assistants: Tips from James Schramko
Online businesses have different demands compared to brick and mortar stores. For one, it’s more marketing intensive as it requires you to be more visible since you don’t have an actual store people can go to. You need to be knowledgeable in SEO, content marketing,...
Maximizing the Value of Virtual Assistants: Tips from David Risley
One of the hurdles that business owners face when hiring virtual assistants is letting go of control. Successful online entrepreneur David Risley of Blog Marketing Academy admitted that at one point HE was the barrier that prevented him from having a good working...
Maximizing the Value of Virtual Assistants: Tips from Pat Flynn
Virtual assistants have helped many entrepreneurs in their businesses. From task delegation to creative collaborations, VAs have made the lives of business owners easier and more productive. Today we’re continuing our series on maximizing the value of virtual...
Maximizing the Value of Virtual Assistants: Tips from Timothy Ferriss
The virtual assistance industry has evolved from being known for typical task delegation to productive collaborations. Many business owners have seen the value of virtual assistants (VA) especially online entrepreneurs. Today we’re starting a new series on how VAs...
The Pepper Experience
Working with a virtual assistant always comes with a set of expectations. Every business owner who hires a VA goes into it with high hopes that their partnership will go as planned. They already envisioned streamlining their processes, delegating certain tasks, and...
Pepper Expands Business Solutions with SimilarWeb Partnership
It’s an exciting time for Pepper Virtual Assistants as we are adding another business solution that will help you gain the competitive edge you need! We have partnered with SimilarWeb, a global leader in web measurement specializing in online competitive intelligence....
The Rise of Virtual Assistants: How VAs are Changing Today’s Business Landscape
Almost everything you do and every aspect of your life is affected by technology. From the car you drive to the smartphone you use to send out emails, modern inventions and advances heavily influence how you work. These days, even the traditional personal assistants...
5 Best Practices for Email Unsubscribes
Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They...
Social Media Trends for 2015
Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to...
Are You Really Linking In? LinkedIn Engagement Simplified
Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network on the web. We’ve already...
Official Philippine Holidays 2015
Today we’re officially beginning the first work week of 2015 and here at Pepper, we couldn’t be more excited! We look forward to starting the year strong and finishing it on a high note. But before we even get things rolling, we’d like to send a special shoutout to...
Pepper Blog’s Best of 2014
Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the...
It’s Not About Tweeting, It’s About Engaging
We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter. Twitter has 284 million monthly active users and there are 500 million tweets sent per day. The dynamics of the Twitterverse is very...
How to Create a Year-End Marketing Plan
We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way...