by Pepper Sugar | Mar 10, 2017 | Marketing
We’ve been looking at marketing automation this week and we’re rounding up our series with an infographic! In case you missed it, we covered the basics of marketing automation wherein we looked at the growth and scope of this platform. We also learned...
by Pepper Sugar | Mar 9, 2017 | Marketing
Marketing automation has been steadily increasing in demand and popularity because of the efficiency it provides. Marketers use it because they want to get things done faster and easier. But did you know that you can take this efficiency to a whole new level? Yes! By...
by Pepper Sugar | Mar 7, 2017 | Marketing
With so many tools for digital marketing, you should be able to plan, execute, and manage your marketing efforts more effectively. But if you find yourself struggling to keep your digital marketing strategy together then maybe you’re missing out on one of the most...
by Pepper Sugar | Mar 3, 2017 | Marketing
We’ve made it to the first Infographics Fridays of March! For the past two weeks, we have been sharing tips to help you with your email marketing strategies. Last week, we wrapped up the first half of the series with an infographic. Since then, we’ve...
by Pepper Sugar | Mar 1, 2017 | Marketing
If there are email subscribers, there are also unsubscribes. It’s just how email marketing works. Of course, unsubscribes are bummers. In fact, sometimes, it can leave you wondering if there are things you can do to save some of those subscribers. In our last blog, we...
by Pepper Sugar | Feb 27, 2017 | Marketing
You know how people say, “Don’t judge a book by its cover”? The same goes for email subject lines. But no matter what they say, people still do judge emails by these one-liners. In fact, about 33% of users decide whether or not to open an...