Top Holiday Marketing Campaigns from B2Bs

Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...

Marketing and HR Need to Work Together on the Employer Branding Strategy

Nearly 88 percent of the HR managers polled in a recent survey said that employee recruitment is becoming more like marketing with each passing year. These days, employers have to use the power of persuasion to attract top talent. With all of the competition in the...

2019 Official Philippine Holidays

How was 2018 for you and your business? We, at Pepper, hope that you end the year strong and start 2019 on a high note. To our dear clients, here’s to the fruitful partnership we had this year! We’re thrilled to kick off 2019 with you and continue to be part of your...

Digital Marketing Trends to Improve Productivity in 2019

Optimizing productivity is an ongoing journey. As our world becomes more and more tech-centered, digital marketing is on the rise. To set up your strategies for success in the new year, maintaining a strong level of productivity is essential. Here are a few trending...

6 Ways to Deter Crime in Your Business

Crime in the workplace is one of the risks in running a business. From external threats to employee theft, there are a wide range of potential crimes waiting to happen. You can minimize those risks with a robust crime-prevention strategy. If you want your business to...

5 Best Practices in Creating Infographics

Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic...

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A Beginner’s Guide to Infographics

Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...

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How to Maximize the Use of SEO

Search engine optimization has become one of the most fundamental parts of running a business.  In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...

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The Basics of SEO

Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It's a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90% of...

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