5 Holiday Marketing Tips to Reach Gen Z

The holiday season is one of the most opportune times for businesses to reach a wider audience across all platforms. If millennials were the primary target of holiday ads and promos in the past few years, perhaps it’s best to shift the focus to Generation Z. This...

Successful Holiday Marketing Campaigns You Can Follow

Creating effective holiday marketing campaigns can be challenging. Trends evolve and consumer demands and behaviors change. But you can always customize your online and offline marketing strategies to fit the current trends. Make them timely and relevant and suitable...

Holiday Marketing Tips to Reach Millennials

The holiday season is a great time for you to utilize innovative ways to reach and connect with your target market. How you approach them is key to the success of your holiday marketing campaign. This is especially critical if your brand caters to millennials. They...

Digital Marketing Strategies for the Holidays

It’s September already, and for a lot of countries, it means the holiday season has begun. This also means busier days ahead for businesses. This is why now’s a good time to get your holiday marketing plan ready! Make sure it includes ways to optimize digital...

Using Email Marketing to Improve B2B Lead Generation

In today’s competitive B2B world, it is essential for every company to have an email marketing plan. This strategy is considered the most effective for achieving various online marketing goals, including lead generation. In fact, 89% of today’s marketers utilize...
5 Ways to Organize Your Small Business

5 Ways to Organize Your Small Business

The main goal of every small business owner is to achieve profitability and success. But in order to do so, you must first recognize the relationship between productivity and being organized. Small businesses like yours probably don’t have a lot of resources yet, so...

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10 Lessons From Successful Startups

10 Lessons From Successful Startups

In everything that we do, getting started is usually the hardest part. This is most likely true if you want to put up a business. Starting your venture is not that easy, especially if you think of the risks involved in having a business. But once you decide to brush...

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Infographics Fridays: Marketing Automation

Infographics Fridays: Marketing Automation

We've been looking at marketing automation this week and we're rounding up our series with an infographic! In case you missed it, we covered the basics of marketing automation wherein we looked at the growth and scope of this platform. We also learned about the...

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How to Handle Email Unsubscribes

How to Handle Email Unsubscribes

If there are email subscribers, there are also unsubscribes. It’s just how email marketing works. Of course, unsubscribes are bummers. In fact, sometimes, it can leave you wondering if there are things you can do to save some of those subscribers. In our last blog, we...

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Infographics Fridays: How to Love Work

Infographics Fridays: How to Love Work

Happy Infographics Fridays, guys! We've been loving Valentine's week at here at Pepper Virtual Assistants and our VAs have been bitten by the love bug! Unsurprisingly, our series this week was all about love. The first part was all about fueling your love for work....

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