App Making 101: Things You Need to Consider When Creating an App

More businesses are now taking advantage of the growing mobile industry by creating mobile apps. These handy, innovative tools offer valuable marketing opportunities for your business. A mobile app can help you boost brand identity, improve employee efficiency,...

3 Ways Mobile Marketers Can Leverage the Wearables Market

Mobile is increasingly becoming an essential marketing tool for today’s businesses. As a marketer or business owner, wearables are a top mobile technology and marketing trend that you should pay attention to. From Google Glass to fitness bands and smart watches like...

Why You Should Take Advantage of Google’s Favicon Feature

Optimizing your brand for Google is an important step that you need to take in order stay visible, relevant, and competitive online. It’ll be beneficial for your business to comply with the algorithm and feature updates this top search engine rolls out. One of the...

What You Can Learn from Corn Nuts’ Impressive Mobile Marketing

In the business world, it’s not enough to have a great product or service. Effective promotion, especially in this golden age of mobile technology, is also a must. Mobile marketing is definitely a key strategy for forward-thinking companies. Combine its effectiveness...

How to Effectively Use Location-Based Marketing

Location is one of the most important factors businesses should pay attention to in order to reach their target audience. Whether you promote your brand online or offline, it’s best that you use location-based marketing. Also known as geomarketing, this concept helps...

Infographics Fridays: How to Love Work

Happy Infographics Fridays, guys! We've been loving Valentine's week at here at Pepper Virtual Assistants and our VAs have been bitten by the love bug! Unsurprisingly, our series this week was all about love. The first part was all about fueling your love for work....

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The Best Super Bowl Ads of All Time

While tens of thousands of football fans filled the NRG Stadium in Houston, Texas, millions of people around the world tuned in to be part of Super Bowl Sunday. This year, companies spent roughly five million dollars per 30-second airtime, doubling 2010’s Super Bowl...

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5 Ways to Create Fresh Blog Content

One of the biggest challenges of being a content marketer is continually creating new content. Most businesses don’t have the luxury of writing about everything under the sun. They need to stick to their niche or industry. As a content marketer, you need to produce...

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5 Ways to Increase Blog Engagement

Churning out great content is no easy feat. It takes a lot of brain power to write one article after another. You put so much effort into writing great blogs that it deserves more engagement, right? So how can you encourage your readers to keep coming back for more?...

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Pepper Blog’s Best of 2016

It’s the beginning of the work week! Before we kick off our new blog series, let’s take a quick look at the best Pepper blogs of 2016! These posts have received the highest engagement and impressions among all the blogs we’ve posted. 10 Best Productivity Apps You...

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