5 Sales Mistakes B2Bs Should Avoid

Sales is a tough job, yet it can be very rewarding if you do it right. In the highly competitive business-to-business (B2B) industry, it’s not enough that you know and implement the strategies that would work for your business. It’s also vital to take note of the...

How to Soft Sell Using Content Marketing

Most consumers nowadays are hugely influenced by advertisements. This is why businesses strive to develop the best marketing plan to advertise or promote their brand. It’s important to take note, though, that over or explicit promotion of your business could turn...

Four Careers for Caring Individuals

Work can be a hostile and uncaring environment for people with a compassionate and thoughtful personality. The corporate world can be competitive, and that can sometimes be challenging for someone with a caring nature. Good thing, there are hundreds of careers and...

7 Ways to Boost Your Sales Through Email Marketing

Email marketing is one of the most effective online marketing strategies businesses optimize nowadays. From reaching out to potential customers and nurturing existing clients and subscribers to promoting new products or services and boosting sales, email works...

How Best to Market Your Business Online

What do you think of whenever the word “marketing” is mentioned? Most likely, it involves huge budgets and campaigns like those launched by big name brands such as Coca-Cola and Walmart. The truth is, you really don’t need a huge budget to market your business. Many...

Infographics Fridays: Holiday Gift Ideas

Welcome back for another Infographics Friday with Pepper Virtual Assistants! This week, we shared with you and our team some holiday gift ideas that are perfect for bosses and employees. Today, we'll be capping the series with not one but two infographics! Check it...

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10 Holiday Presents You Can Give Your Boss

Christmas is fast approaching and holiday shopping is in full swing! We at Pepper Virtual Assistants recently celebrated our own Christmas party this past weekend. Unlike buying gifts for your friends and family, buying one for your boss can be tricky. You wouldn’t...

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Best Instagram Campaigns of 2016

Instagram has quickly become a key platform in a marketer’s arsenal. The mobile-based social media app has exponentially grown since its launch in 2010. In fact, photo-and-video sharing network has more than 500,000 monthly active users! We at Pepper love Instagram....

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Best YouTube Campaigns of 2016

Video marketing has soared to new heights this 2016. Marketers predict that digital ad spending will surpass television spending. This includes ads spend on video-sharing platforms such as YouTube. Video is one of the most important and effective media for marketers....

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Best Twitter Campaigns of 2016

This year has been a big one for social media marketing and Twitter continues to be a robust platform worth leveraging for businesses to build brand awareness. Despite the new challenges, marketers continue to create and launch some of the most entertaining and...

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Best Facebook Campaigns of 2016

Marketers dream of creating and launching a campaign that creates incredible media buzz. This year was a big year for digital marketing and there was no shortage of companies and creators that strived towards this ambitious goal. At Pepper, we love great content which...

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10 Best Mobile Marketing Campaigns

Marketing is all about creativity and ingenuity. As the age of mobile domination continues to grow, more and more brands are investing in marketing campaigns that not only secures their position in the industry but also strengthens their relationship with their...

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5 Best Practices for Mobile Marketing

Mobile marketing has swiftly become one of the most integral parts of a marketer’s arsenal. In fact, by 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%. However,...

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The State of Mobile Marketing

Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...

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