Top Twitter and Snapchat Marketing Campaigns of 2018
Most of today’s consumers are huge social media and multimedia app fans. This is why businesses innovate and include social media channels like Twitter and entertaining apps like Snapchat in their marketing strategy. By launching marketing campaigns that click, they...
Best Facebook and Instagram Marketing Campaigns of 2018
Businesses nowadays recognize the importance of social media in their overall marketing plan. For most of them, Facebook and Instagram are two of the top social media networks. Creating marketing campaigns through these channels helps increase brand awareness,...
Best Holiday Campaigns from B2Cs
The holiday season gives business to consumer (B2C) companies a great opportunity to increase their customer base, sales, and profits. However, this time of the year could also be stressful and challenging. As a B2C brand, it is your goal to implement holiday...
Top Holiday Marketing Campaigns from B2Bs
Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...
2019 Official Philippine Holidays
How was 2018 for you and your business? We, at Pepper, hope that you end the year strong and start 2019 on a high note. To our dear clients, here’s to the fruitful partnership we had this year! We’re thrilled to kick off 2019 with you and continue to be part of your...
Digital Marketing Trends to Improve Productivity in 2019
Optimizing productivity is an ongoing journey. As our world becomes more and more tech-centered, digital marketing is on the rise. To set up your strategies for success in the new year, maintaining a strong level of productivity is essential. Here are a few trending...
6 Ways to Deter Crime in Your Business
Crime in the workplace is one of the risks in running a business. From external threats to employee theft, there are a wide range of potential crimes waiting to happen. You can minimize those risks with a robust crime-prevention strategy. If you want your business to...
Ways to Get Customers Interested In Your Business
If you’re having a hard time getting your business noticed, then you’ve come to the right place. Without paying and loyal customers, you risk losing clients and possibly closing down your business later on. It’s extremely important that you can attract new customers...
5 Financial Mistakes to Avoid When Starting a Business
The idea of launching a business could be overwhelming for any aspiring entrepreneur. You can easily get thrilled about different business stages and processes—from planning to marketing and promotion. While it is exciting, you should also recognize the fact that...
Financial Steps You Need to Take Before Starting a Business
Starting a new business of your own is a huge deal. It is a big commitment. You might even consider it the culmination of your entire career. However, no matter how great your idea is or how good you are as a manager, there is no real guarantee that your company will...
Infographic: Tips and Tools for Starting a Business
Do you dream of owning a business, but don’t know how and where to start? Last week, our blog featured tips and tools for starting a business that could help and inspire you. In What You Need to Know About Starting a Business, we’ve shared a step-by-step guide that...
Infographic: Customer Loyalty
Happy Monday! Let’s welcome the week with an infographic about customer loyalty. It is every business’ primary goal to earn the trust and loyalty of their customers. With loyal customers, you’ll achieve increased engagement, regular sales, and a steady flow of...
Customer Loyalty Best Practices from Top Brands
Growing a brand is tough in today’s competitive business environment. While acquiring customers is important, it is also vital for every business owner to constantly look for ways to retain customer loyalty. This will greatly benefit your business especially since...
Four Ways to Retain Customer Loyalty
When you’re a large business that values repeat customers and wish to foster new, strong, and trusting relationships with consumers, you’re going to have to work on your customer loyalty. As most businesses are conducted on the internet, a huge chunk of their budget...
Best Apps for New Entrepreneurs
Running a business could be a bit more challenging if you’re a new entrepreneur. No matter the size or industry, there are various aspects of the business you need to learn to focus on and manage for the first time. But thanks to the power of apps or online tools, you...
What You Need to Know About Starting a Business
There are some standard steps that everyone needs once they decide to launch their very own business. Those steps usually determine the likelihood of your success. No matter what industry your business is in, having the right strategy in place is vital, to the success...
Infographic: Thanksgiving Marketing Promo Ideas and Campaigns
Happy Infographic Friday! Thanksgiving is only a few days away. Are you still looking for ideas to promote your products or services? Are your marketing campaigns all set and ready to be launched? This week, our blogs featured tips, ideas, and inspiration to help you...
Best Thanksgiving Marketing Campaigns
Holidays are a great time for companies to showcase their brand through creative marketing campaigns. With Thanksgiving only a week away, it’s high time that you create buzz for your business. Is your Thanksgiving marketing campaign all set or are you still racking...
Marketing Promo Ideas for Thanksgiving
Thanksgiving Day is just around the corner. For business owners like you, this special and major U.S. holiday is the perfect chance to thank your loyal customers as well as boost your sales. If you’re still trying to come up with marketing promo ideas, now’s the best...
Infographic: Thoughtful Holiday Gift Ideas for Boss and Employees
Happy infographic Wednesday! Amidst all the work-related busyness, everyone is most likely in a holiday mode already. Let’s embrace the season of giving with an infographic featuring our blogs about holiday gift ideas. Whether you are the boss or an employee, we’ve...
Infographic: Employee Engagement
It’s a brand new week and it’s a great time for a new infographic! Employees are the best assets of any organization or company. They work towards a common goal and help businesses grow. This is why it is important that employees stay happy, satisfied, and engaged...
3 Simple Ways You Can Jumpstart Your Digital Transformation
In order to stay relevant and competitive, businesses need to evolve. Digital transformation is one of the most significant points of business evolution today. This process can greatly benefit your business, particularly in improving customer experience, streamlining...
A Guide to Digital Transformation
Digital transformation is a term that’s heard a lot these days, but many business leaders misunderstand the concept. Digital transformation is not just about new technologies; it’s about finding new ways of working that solve traditional problems. What is...
5 Ways to Engage Your Employees
The success of any business has a lot to do with good management and leadership. As a business owner or manager, it is one of your goals to lead a team of engaged employees in a positive and productive work environment. They are your best assets, and seeing them have...