YouTube Marketing 101
YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....
Infographics Fridays: An Infographic to Sum it Up
We don't just talk the talk. We walk the talk! To wrap up our infographics series, we've designed and created our own. Today, we're gonna give you a quick overview on everything you need to know about, you've guessed it, infographics! What do you think about our...
Top 10 Infographic Creator Apps and Software
Infographics are fun, creative, and fact-filled visuals that feed readers a ton of information without making them feel overwhelmed. In fact, research found that colorful visuals increase people’s willingness to read a piece of content by 80%. These days, infographics...
5 Best Practices in Creating Infographics
Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic...
A Beginner’s Guide to Infographics
Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...
Video Marketing Basics: A Look into Instagram and Facebook
Social media has revolutionized the way we get information about the world. It evolved from being a means to connect and communicate to being a source of news, entertainment, and brand advertising. Marketers are capitalizing on the 2.3 billion active social media...
Video Marketing Basics: A Look into Vine and Snapchat
Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said...
Video Marketing Basics: A Look into YouTube and Vimeo
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
How SEO Can Boost Your Content Marketing Strategy
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
Things Marketers Should Avoid When Using SEO
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
How to Maximize the Use of SEO
Search engine optimization has become one of the most fundamental parts of running a business. In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...
The Basics of SEO
Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It's a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90% of...
How to Instill Productivity in the Workplace
Instilling a culture of productivity is a challenge many businesses continue to face. Research revealed that employees who are highly engaged are 50% more likely to exceed company expectations than the least-engaged. These companies have been found to outperform their...
Office Productivity Killers and How to Overcome Them
There are good days and bad days in the office. The good days are when you’ve got everything going your way. It’s when you’re ticking off items left and right from your to-do list. But then there are days when you feel like you haven’t accomplished anything and...
Productivity Hacks That Can Boost Your Workday Efficiency
It’s another day at work and you need to finish a lot of things. Yet here you are, reading an article on productivity hacks. You want to do more but you don’t feel like doing more. Procrastination, as we already know, is an unhealthy habit not just for professionals...
How Delegating to Virtual Assistants Can Grow Your Business
Having your own business is a feat that very few people are able to accomplish. To say that it is fulfilling is an understatement. But just like in any business, things can get overwhelming as you oversee its daily operations and find ways to grow it. Most business...
10 Best Productivity Apps You Should Be Using Now
Smartphones and tablets have become an integral part of how we work, communicate, and collaborate. It has even simplified how we manage our lives. To make it in the competitive app market, developers are constantly creating unique and functional applications. Over...
Social Media Best Practices to Boost Customer Engagement
One of the greatest assets a brand can have is an engaged and loyal audience. Building solid relationships with your customers is paramount to the growth of your business. Social media allows you to directly connect with your target market and strengthen your...
Talk About Timing: The Best Times to Post on Social Media
Managing multiple social media accounts can be tricky. Aside from publishing content, you need to know the best time to post. Timing is everything if you want your content to be visible to your customers and prospects. It also plays a major role in optimizing your...
Simple Tips to Creating Engaging Social Media Content
Social media shifted how brands and consumers interact with each other. It has allowed companies to promote their business to broader audiences. However, having an online presence isn’t enough in today’s cut-throat industry. You also need to engage your customers by...
Social Media Updates You May Not Know About: Pinterest and LinkedIn
Social media is an incredibly powerful tool that small and big businesses can use to promote their brand. It allows you to reach a wide range of demographics and get your message across your target market. However, with constant change happening in these sites, it can...
Social Media Updates You May Not Know About: YouTube and Instagram
The Internet has drastically changed how we keep ourselves entertained. In fact, millions of people are on social media for hours every day. Whether it is reading stories or video streaming, there is a social media platform that meets every user’s need. An August 2016...
Social Media Updates You May Not Know About: Facebook and Twitter
Twin Design / Shutterstock.com Social media has proven to be one of the most powerful tools in modern marketing. It has evolved from being a medium to connect with others to a source of news and information. It even has the power to dictate what is news-worthy or not....
5 Common Content Marketing Pitfalls and How to Avoid Them
As content marketing continues to grow in popularity, businesses are scrambling to create high-quality content that aims to help boost brand loyalty, awareness, and attract new prospects. However, this relatively young yet integral marketing tool has several common...