Smart Delegation: Things You Should Never Delegate to a Virtual Assistant
Delegating is the main thing you will do when you hire a virtual assistant (VA). It’s also the main reason why you hired one so you can pass on the tasks that derail you from doing what you need to do. In our previous blog, we looked into the things you should...
Smart Delegation: Five Tasks You Should Delegate to Your Virtual Assistant
Each day brings a set of tasks that needs to be accomplished. May it be personal or professional, we all carry around little to-do lists in our heads that generally dictate how our day will go. As a business owner, you need to know how to delegate certain tasks to...
Infographics Fridays: Marketing Automation
We've been looking at marketing automation this week and we're rounding up our series with an infographic! In case you missed it, we covered the basics of marketing automation wherein we looked at the growth and scope of this platform. We also learned about the...
Marketing Automation Tools You Should Start Using Today
Marketing automation has been steadily increasing in demand and popularity because of the efficiency it provides. Marketers use it because they want to get things done faster and easier. But did you know that you can take this efficiency to a whole new level? Yes! By...
3 Things You Need to Know About Marketing Automation
With so many tools for digital marketing, you should be able to plan, execute, and manage your marketing efforts more effectively. But if you find yourself struggling to keep your digital marketing strategy together then maybe you’re missing out on one of the most...
Infographics Fridays: Email Marketing – Part II
We've made it to the first Infographics Fridays of March! For the past two weeks, we have been sharing tips to help you with your email marketing strategies. Last week, we wrapped up the first half of the series with an infographic. Since then, we've shared tips on...
How to Handle Email Unsubscribes
If there are email subscribers, there are also unsubscribes. It’s just how email marketing works. Of course, unsubscribes are bummers. In fact, sometimes, it can leave you wondering if there are things you can do to save some of those subscribers. In our last blog, we...
How to Write a Compelling Email Subject Line
You know how people say, "Don't judge a book by its cover"? The same goes for email subject lines. But no matter what they say, people still do judge emails by these one-liners. In fact, about 33% of users decide whether or not to open an email based on the...
Infographics Fridays: Email Marketing for SMBs
It's the last Infographics Fridays of February! For the last full week of the month, we talked about the importance and impact of emails. First, we listed the tools that you should be using for your email marketing campaign. Next, we shared some of its best practices....
Simple and Effective Email Marketing Conversion Tips
The average user receives about 84 emails per day. That means your email is competing for attention with dozens of others. Creating an effective email marketing strategy is no easy feat. So how can you stand out from the rest? As we continue our email marketing...
Email Marketing Tools You Need to Start Using
Did you know that email has the highest ROI among all the digital marketing channels available? Even with the rise of other platforms such as social media and video campaigns, email marketing is still a great and stable way to help drive sales, advertise new products,...
Infographics Fridays: How to Love Work
Happy Infographics Fridays, guys! We've been loving Valentine's week at here at Pepper Virtual Assistants and our VAs have been bitten by the love bug! Unsurprisingly, our series this week was all about love. The first part was all about fueling your love for work....
5 Things You Need To Do When You No Longer Love Your Work
We’ve all been there. You have the perfect job, the one you’ve always wanted. You started with high hopes and big dreams. But after a while, you discover that the luster of your dream job has grown dull. So what do you do? Today, we’ll be looking at how you can keep...
How to Fuel Love for Work in Your Employees
Happiness is an infectious feeling. You can’t help but be happy when you’re surrounded by a group of happy people, right? The same is true in a business environment. Employee happiness makes the workplace more pleasant and inviting. In the words of President and CEO...
Infographics Fridays: The Best Super Bowl LI Ads
Welcome to another Infographics Fridays! We’ve been celebrating football madness with Super Bowl LI and our own Pepper VAs can't get enough of the ads! Every brand made an impression with their respective campaigns during the biggest night in American sports release...
The Best Super Bowl Ads of All Time
While tens of thousands of football fans filled the NRG Stadium in Houston, Texas, millions of people around the world tuned in to be part of Super Bowl Sunday. This year, companies spent roughly five million dollars per 30-second airtime, doubling 2010’s Super Bowl...
What You Can Learn From the Best Ads from Super Bowl Sunday 2017
The Super Bowl is one of the most watched television events with millions of Americans tuning in to witness the football season’s culminating event. For many marketers, it is the biggest event on the advertising calendar. Despite decreased ratings during the season,...
Infographics Fridays: The Basics of Blogging
Welcome to the first Infographics Fridays of February! This week, our series was all about the basics of blogging. First, we shared tips on how you can write blogs consistently. Next, we explored some quick ways you can create fresh content for your block. Today,...
5 Ways to Create Fresh Blog Content
One of the biggest challenges of being a content marketer is continually creating new content. Most businesses don’t have the luxury of writing about everything under the sun. They need to stick to their niche or industry. As a content marketer, you need to produce...
5 Simple Hacks to Writing Blogs Consistently
Consistently writing great content is one of the hardest parts of blogging. Knowing that you have to churn out blogs regularly can be overwhelming. Not to mention the fact that every topic you can think of has already been written about on the web. However, it’s...
Infographics Fridays: Blogging for Businesses
Happy Infographics Fridays, everyone! We've made it to the last Friday of January. This week was all about blogging for businesses. We shared tips on how you can increase blog engagement and how to choose the right platform for your blog. Today, we're concluding the...
Choosing the Best Blogging Platform for Your Brand
Blogging is a great way to get into content marketing. For years, influencers, marketers, and brands have been using blogs as a way to connect, engage, and establish their expertise with their audience. However, starting a blog can be overwhelming. You need to know...
5 Ways to Increase Blog Engagement
Churning out great content is no easy feat. It takes a lot of brain power to write one article after another. You put so much effort into writing great blogs that it deserves more engagement, right? So how can you encourage your readers to keep coming back for more?...
Infographics Fridays: How to Motivate Your Employees
Welcome back for another Infographics Friday! This week, our series was all about tips on how to motivate your employees and sales team. Today, we're concluding the week with an infographic to sum it all up! Take a look! What are your thoughts on this week's...