Infographics Fridays: Email Marketing – Part II
We've made it to the first Infographics Fridays of March! For the past two weeks, we have been sharing tips to help you with your email marketing strategies. Last week, we wrapped up the first half of the series with an infographic. Since then, we've shared tips on...
How to Handle Email Unsubscribes
If there are email subscribers, there are also unsubscribes. It’s just how email marketing works. Of course, unsubscribes are bummers. In fact, sometimes, it can leave you wondering if there are things you can do to save some of those subscribers. In our last blog, we...
How to Write a Compelling Email Subject Line
You know how people say, "Don't judge a book by its cover"? The same goes for email subject lines. But no matter what they say, people still do judge emails by these one-liners. In fact, about 33% of users decide whether or not to open an email based on the...
Infographics Fridays: Email Marketing for SMBs
It's the last Infographics Fridays of February! For the last full week of the month, we talked about the importance and impact of emails. First, we listed the tools that you should be using for your email marketing campaign. Next, we shared some of its best practices....
Simple and Effective Email Marketing Conversion Tips
The average user receives about 84 emails per day. That means your email is competing for attention with dozens of others. Creating an effective email marketing strategy is no easy feat. So how can you stand out from the rest? As we continue our email marketing...
Email Marketing Tools You Need to Start Using
Did you know that email has the highest ROI among all the digital marketing channels available? Even with the rise of other platforms such as social media and video campaigns, email marketing is still a great and stable way to help drive sales, advertise new products,...
Infographics Fridays: How to Love Work
Happy Infographics Fridays, guys! We've been loving Valentine's week at here at Pepper Virtual Assistants and our VAs have been bitten by the love bug! Unsurprisingly, our series this week was all about love. The first part was all about fueling your love for work....
5 Things You Need To Do When You No Longer Love Your Work
We’ve all been there. You have the perfect job, the one you’ve always wanted. You started with high hopes and big dreams. But after a while, you discover that the luster of your dream job has grown dull. So what do you do? Today, we’ll be looking at how you can keep...
How to Fuel Love for Work in Your Employees
Happiness is an infectious feeling. You can’t help but be happy when you’re surrounded by a group of happy people, right? The same is true in a business environment. Employee happiness makes the workplace more pleasant and inviting. In the words of President and CEO...
Infographics Fridays: The Best Super Bowl LI Ads
Welcome to another Infographics Fridays! We’ve been celebrating football madness with Super Bowl LI and our own Pepper VAs can't get enough of the ads! Every brand made an impression with their respective campaigns during the biggest night in American sports release...
The Best Super Bowl Ads of All Time
While tens of thousands of football fans filled the NRG Stadium in Houston, Texas, millions of people around the world tuned in to be part of Super Bowl Sunday. This year, companies spent roughly five million dollars per 30-second airtime, doubling 2010’s Super Bowl...
What You Can Learn From the Best Ads from Super Bowl Sunday 2017
The Super Bowl is one of the most watched television events with millions of Americans tuning in to witness the football season’s culminating event. For many marketers, it is the biggest event on the advertising calendar. Despite decreased ratings during the season,...
Infographics Fridays: The Basics of Blogging
Welcome to the first Infographics Fridays of February! This week, our series was all about the basics of blogging. First, we shared tips on how you can write blogs consistently. Next, we explored some quick ways you can create fresh content for your block. Today,...
5 Ways to Create Fresh Blog Content
One of the biggest challenges of being a content marketer is continually creating new content. Most businesses don’t have the luxury of writing about everything under the sun. They need to stick to their niche or industry. As a content marketer, you need to produce...
5 Simple Hacks to Writing Blogs Consistently
Consistently writing great content is one of the hardest parts of blogging. Knowing that you have to churn out blogs regularly can be overwhelming. Not to mention the fact that every topic you can think of has already been written about on the web. However, it’s...
Infographics Fridays: Blogging for Businesses
Happy Infographics Fridays, everyone! We've made it to the last Friday of January. This week was all about blogging for businesses. We shared tips on how you can increase blog engagement and how to choose the right platform for your blog. Today, we're concluding the...
Choosing the Best Blogging Platform for Your Brand
Blogging is a great way to get into content marketing. For years, influencers, marketers, and brands have been using blogs as a way to connect, engage, and establish their expertise with their audience. However, starting a blog can be overwhelming. You need to know...
5 Ways to Increase Blog Engagement
Churning out great content is no easy feat. It takes a lot of brain power to write one article after another. You put so much effort into writing great blogs that it deserves more engagement, right? So how can you encourage your readers to keep coming back for more?...
Infographics Fridays: How to Motivate Your Employees
Welcome back for another Infographics Friday! This week, our series was all about tips on how to motivate your employees and sales team. Today, we're concluding the week with an infographic to sum it all up! Take a look! What are your thoughts on this week's...
How to Motivate Sales People to Sell More at the Start of the Year
Selling is not a job for the weak. You need mental toughness to face rejection and staunch perseverance to press on and follow up leads. As a leader, you can boost your sales team’s performance by honing and motivating them. A motivated staff is a game changer in your...
How to Motivate Employees at the Start of the Year
Getting back to work post-holidays can be a struggle. You can probably see it in the sluggishness of some of your employees. Others may be starting the year slow with low output. As much as you want to cut them some slack, you still need your team to get back to being...
Infographics Fridays: Marketing Planning 2017
Happy Infographics Friday! We at Pepper Virtual Assistants are excited to share our new infographic. This week's blog series was all about planning your marketing strategy for 2017 and the digital channels that you should include. Today, we're wrapping it all up!...
Digital Channels You Need to Include in Your Marketing Plan
One of the things that Pepper Virtual Assistants look forward to is planning and implementing digital marketing campaigns. We believe that businesses need to embrace the new tech age and include it in their marketing plans to grow their brand. According to a study by...
How to Create an Achievable Marketing Plan this 2017
One of the best things about the start of the year is the goal setting that comes along with it. Creating a marketing plan is one of the things that excites us at Pepper Virtual Assistants. Having a tabula rasa for fresh ideas gives us a lot of room for new things...